Digital and Dirt Podcast
Welcome to Digital and Dirt, Lamar’s podcast featuring discussions and interviews covering a variety of topics impacting the Out of Home industry. Tune into each episode as Lamar VP of Digital Growth, Ian Dallimore, hosts conversations with thought leaders and executives who share their insights on digital innovation and the future of the Out of Home industry.
Katie Steinharter - Director of Social Media and Content, Alterra Mountain Company
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life.
Ashleigh Griffith - Director of Marketing, Quality Brand Group
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.
Haley Brantingham - Director of Integrated Marketing, Sporting Kansas City
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base.
Rachel Roger - Vice President of National Sales, Lamar Advertising,
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever.
Ian Wishingrad, Co-Founder & CMO - Three Wishes Cereal
On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.
MediaPost Sports Marketing Insider Summit 2026
In this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.
Kelly O’Rourke - Director of Marketing, FiiZ Drinks
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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.
Erin Everhart - VP of Content (Events), MediaPost
In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more.
Todd Johnson - Head of Industry, Dining at Viant
In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.