In this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape.

In this episode, you’ll hear:

• Jo and Dov reflect on how growing up as independent “latchkey kids” fostered curiosity, creativity, and problem solving that ultimately shaped their careers in advertising.

• How Jo’s early fascination with human behavior and influence led her into media strategy, while Dov’s passion for turning chaos into storytelling sparked his path into creative leadership.

• A candid discussion on why creative and media teams must collaborate earlier than ever, and how real-world constraints can actually strengthen great ideas rather than limit them.

• Their perspective on the role of data and AI in advertising, and why data should fuel creativity and confidence, but never replace bold, unpredictable ideas.

• How brands can break through algorithms and cultural noise by building narrative ecosystems that deliver the right message, in the right moment, across multiple touchpoints.

Tune in to hear the full conversation on creativity, collaboration, and the future of storytelling. The episode is available now on all major podcast platforms.