In this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success.

In this episode, you’ll hear:

• Brittany explain how her “say the thing” mantra shapes DAA’s culture, creating honest, direct conversations that build lasting trust with clients, teams, and media partners.

• How DAA operates like a “50-year-old startup,” staying scrappy, curious, and resistant to doing things the way they’ve always been done, which has helped the agency remain independent and relevant for five decades.

• Ian and Brittany discuss the importance of partnership over a vendor mentality, and why true collaboration with publishers like Lamar leads to better outcomes than rate-driven, auto-renew relationships.

• How rapid growth pushed DAA to focus on scaling with systems, structure, and accountability, rather than simply adding headcount.

• Why QSR brands win when they move beyond selling food to owning cultural moments, rituals, and routines, and how DAA helps amplify that for brands like Raising Cane’s.

Tune in to hear the full conversation and learn more about Brittany and DAA. The episode is available now on all major podcast platforms.