In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy.
In this episode, Ian and Buster explore:
How Buster started Hoops Nation at just 13 years old and, by jumping on emerging platforms early and consistently creating content, grew it into the largest independently owned basketball media outlet in the world with over 10 million followers and billions of annual views.
Buster’s approach to collecting rare and nostalgic items, from original SpongeBob artwork to historical documents from Lincoln and Washington, and using them as both investments and storytelling tools on social media.
Why creators and brands should focus on authenticity and passion over quick monetization.
How doing what you love, while providing real value, builds genuine audiences and long-term success.
How The Buster Agency helps brands maximize digital reach by repurposing content for the right platforms and audiences, bridging traditional media like Out of Home with digital amplification and turning static campaigns into viral social moments.
Buster’s perspective on success, including the importance of patience, diversifying across platforms, embracing new technologies like AI to drive efficiency, and maintaining authenticity.
Tune in to the full episode to learn more about Buster and his story, available now on all podcast platforms.