In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. 

Here are some of the highlights from this week’s episode:

• Paul reflects on the milestones, challenges, and growth he’s witnessed throughout his  career at Lamar, starting with the early days to his role leading one of the company’s largest regions. 

• He explains how meaningful connections, relationships, and trust have played a role in his career while also defining the company’s culture.

• Paul shares how empathy, consistency, authenticity, and leading by example have guided his approach to leadership.

• From the rise of digital to the influence of AI, Paul discusses the importance of embracing technology, being adaptable, and remaining open to change in a fast-evolving industry.

• Paul offers his insights on the future of advertising and the continued role of technology and innovation in driving growth.

Listen to the full conversation to hear more of Paul’s insights, stories, and advice for the next generation of advertising leaders.