Privacy Policy

Last updated March 2024

This privacy policy (the “Privacy Policy”) informs you of Lamar and its affiliates’ policy with respect to the online collection, use, and disclosure of personal information obtained by Lamar Media Corp. or its Affiliates (“Lamar”) and that link to or reference the Privacy Policy (each individually a “Website” and collectively the “Websites”). As used in this Privacy Policy, the term “Affiliates” means, any other Person that directly or indirectly controls, is controlled by, or is under common control with Lamar Media Corp. The term “control” (including, with correlative meanings, the terms “controlled by” and “under common control with”) as applied to any Person means the possession, direct or indirect, of the power to direct or cause the direction of the management and policies of such Person, whether through the ownership of voting securities or other ownership interest. The term “Person” means any individual, partnership, corporation, limited liability company, unincorporated organization or association, any trust, or any other business entity.

Lamar may amend, change, modify, add, or remove provisions of this Privacy Policy. Any changes to the Privacy Policy will be posted on this site. You are encouraged to check this site from time to time. By continuing to access or use of the Website following the posting of any amended, changed, or otherwise modified provisions to the Privacy Policy, you acknowledge that you agree with the changes, modification, and amendments.

If you do nothing during your visit but browse/search through the website, read pages, or download information, Lamar will gather and store certain information about your visit automatically. This information does not identify you personally. Lamar automatically collects and stores only the following information about your visit:

  • The Internet domain and IP address from which you access the Website
  • The type of browser and operating system used to access the Website
  • The date and time you access the Website
  • The length of time you spent on the Website
  • The pages you visit
  • The search term(s) used in our search engine
  • If you linked to the Website from another website, the address of that website.

The above is collectively referred to as “Usage Information.” The Usage Information is used to make the Website more useful to visitors, to learn about the number of visitors to the Website and the types of technology that visitors use.

The Website has certain areas where you may voluntarily submit information. “Personal Information,” as used in this Privacy Policy, means any information that may be used to identify an individual, including, but not limited to, your name, company name, address, telephone number, email address, and other information that personally identifies you or would permit Lamar to contact you. Except as otherwise defined by applicable laws and in the State Privacy Laws section below, in this Privacy Policy Personal information does not include cookies or Usage Information.

The Websites do not target and are not intended for children under the age of 16. Lamar does not knowingly solicit personal information from children under the age of 16 or send them requests for personal information. No information should be submitted to Lamar by a child under the age of 16.

Lamar may use your IP address and Usage Information to administer the Websites, to help diagnose problems with servers, to analyze trends, to track users’ webpage movements, to help identify you, and to gather broad demographic information for aggregate use.

The Website may use technology called a “cookie” to collect information about how you use the Website. Cookies reside on your computer and help the Website to recognize your computer’s browser as a previous visitor. In addition, on occasion, the Website may also set a “session cookie” which helps Lamar administer the Website. The session cookie expires when you close your browser and does not retain any information about you after it expires.  Some browsers have a Do Not Track (“DNT”) feature that lets users signal to websites that they do not want to have their online activities tracked. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers, except to the extent required by applicable privacy laws.

If you choose to provide Lamar with Personal Information by sending an e-mail to Lamar or by filling out a form with your Personal Information and submitting it through the Website, Lamar will use that information to respond to your message, to fulfill your request, and to assist Lamar in providing you with information.

Except as set forth in this Privacy Policy, Lamar does not disclose, share, release, publish, disseminate, rent, or sell any Personal Information to any third parties.

The Websites may offer products and/or services, which may be offered by Lamar. You may use a customer order form on the Website to request information, products, and services. The customer order form may ask you to give Lamar contact information, financial information, such as a credit card number, and demographic information, such as your age or zip code.

Lamar will use the financial information provided on the customer order form to bill you for the products and/or services which you order. By providing your financial information and related Personal Information, you are authorizing Lamar to give that information to a payment processor (such as Adyen) and/or the credit card company in order to confirm and fulfill your order. Lamar may use a third party to process online payments and therefore you authorize Lamar to transfer your financial information and related Personal Information to such third party to process your order. Lamar will use the Personal Information from the customer order form to fulfill your order.

We will only use and disclose your Personal Information as described in this Privacy Policy, unless you have specifically consented to another type of use, either at the time the Personal Information is collected from you or through some other form of consent from you or notification to you:

  • We may use your Personal Information to respond to your inquires or requests.
  • We may use your Personal Information to contact you from time to time about our services, but we will not provide your Personal Information to third parties for them to contact you directly unless otherwise permitted by this Privacy Policy or you provide your consent.
  • We may permit our vendors and subcontractors to access and process your Personal Information, but they are only permitted to do so in connection with performing services for us.  They are not authorized by us to use the information for their own benefit.
  • In the event that Lamar is merged with another legal entity or in the event of a transfer of Lamar’s assets, Website or operations, or a reorganization or bankruptcy, Lamar may disclose or transfer your Personal Information as well as some or all of the information collected from the Website in connection with such merger or transfer.
  • Lamar may disclose Personal Information if required to do so by law or in the good faith belief that such preservations or disclosure is reasonably necessary to: (a) comply with legal process or other governmental inquiry; (b) enforce any agreements, such as the website terms of use agreement; (c) take action regarding suspected illegal activities; (d) protect Lamar’s rights, reputation, and property, or that of Lamar’s affiliates, or the public.


While the Website may provide links to external sites as a matter of convenience, Lamar is not responsible for any third-party website, the privacy policy of any third party website, or how the third party treats information about their users. Lamar strongly advises that you review the privacy policy of any third party websites to find out how they are using your information.

By providing Personal Information, you fully understand and unambiguously agree to the transfer of such Personal Information to, and the collection and processing of such Personal Information in, the United States. Your Personal Information will be stored and processed on Lamar’s computers in the United States. The laws on holding Personal Information in the United States may vary and be less stringent than laws of your state or country. Please note that Personal Information transferred to the United States is subject to access by law enforcement. If you do not agree to your Personal Information being transferred or used in this manner, please do not submit Personal Information to Lamar or use the Website.

Personal Information is maintained on our servers or those of our vendors, and is accessible by authorized employees, independent contractors, representatives, and agents as necessary for the purposes described in this Privacy Policy. We use reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of Personal Information. However, no method of safeguarding information is completely secure, and we cannot guarantee that our safeguards will be effective or sufficient.

We will retain your Personal Information for as long as your inquiry is active or as needed to provide you with our services, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregate data, or any other data that constitutes non- Personal Information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.


This section contains disclosures required by the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act of 2020, and only applies to “personal information” (as defined under the CCPA) when the CCPA applies to you and Lamar.  See the “What Are My Options?” section below for how to exercise your rights under the CCPA.

Sale or Disclosure of Personal Information. We do not sell (as defined by the CCPA) personal information to third parties.  We have not sold any personal consumer information to third parties in the past 12 months.

Service Provider Relationships. From time to time, we may disclose or transfer personal information to service providers for the limited purpose of the service provided.  This includes services such as Customer Relationship Management services, benefits providers, remote/cloud storage and computing, among other services. 

Personal information that we collect. We collect the following categories of personal information about certain California consumers. 

Information collected from Lessors: We collect the following information from certain owners of real property with whom we enter into lease agreements or other contracts (“Lessors”).

  • Personal Identifiers & Contact information
  • Tax ID and/or Social Security information
  • Content of past correspondence
  • Publicly available property records

Information collected from visitors to our web sites

  • Online Correspondence: We maintain records of email, webform, live chat and other correspondence, and use this information to reply to inquiries that we receive from you. This can include: First Name, Last Name, Company, Email, City, State, Phone, Message content/transcript, questions, comments, notes, markets desired, preferred posting date.
  • Internet and other similar network activity from web traffic or online engagement: IP Address, date/time, duration, and which webpage(s) visited, geolocation data
  • Predictions or Inferences drawn from any information above, including internal information category determinations, (for example, local advertising, multi-market advertising, real estate/leasing property for billboard, accounting, job/internship applications, press inquiry, investors, media donation/sponsorship, general comments/feedback, etc).

Information collected from past, current, and potential future customers/advertisers:

  • Personal identification information
  • Past commercial history with Lamar
  • Commercial information, such as records of transactions with Lamar
  • Content of web-based or electronic communications with customers

Categories of Sources. We collect the above personal information from the following categories of sources.

  • From you directly when you voluntarily provide such information or automatically collected from your device as described above.  
  • Job application solicitation and evaluation process 
  • Administration of employee payment, benefits, tax, and human resources matters 
  • Lessor contact and tax ID information 
  • Publicly available local, state, and federal government entities 
  • Web-based engagement with current and potential customers. (live chat or webform) 
  • Web tracking and analytics services 

Why we collect and use California Consumer Information. We use personal information that we collect (or receive from service providers) for our own commercial and business purposes.  The commercial and business purposes include:

  • Administration and evaluation of employment applications 
  • Employee contact, payment, and benefits, and tax administration 
  • Lessor contact, payment, and tax administration 
  • Customer communication and engagement 
  • Legal and regulatory compliance 
  • Auditing 
  • Detecting and protecting against security incidents, fraud, and illegal activity 
  • Debugging 
  • Performing services such as account servicing, processing orders and payments, analytics 
  • Internal research for technological improvement, 
  • Internal operations 
  • Activities to maintain and improve our services 
  • Other one-time uses 

California Consumer’s Rights Regarding Personal Information. California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations.

  • The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information; 
  • The right to request that we delete the personal information we have collected from you or maintain about you;  
  • The right to correct your personal information;  
  • The right to data portability with respect to your personal information and 
  • The right not to receive discriminatory treatment for the exercise of privacy rights conferred by the CCPA. 

Exercise Your Rights. To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below.  Please note that we will not discriminate against any person making requests to exercise their rights under the CCPA. Contact us: 

Verification Process and Required Information. We will only share your personal information with you or your authorized agent.  If we cannot verify your identity, we cannot disclose information to you.  Please note that we will request additional information from you to verify your identity and understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.  We will require you to provide, at a minimum, certain contact and identification information.  We will then match the information you provide with the personal information that we maintain in order to verify your identity.

Financial Incentives. We do not offer financial incentives in exchange for permission to collect, use, or sell personal information.

Other State Privacy Rights
The Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Utah Consumer Privacy Act, and similar laws in other U.S. states ("Applicable State Privacy Laws") provide consumers in those states (“Applicable States”) with specific rights regarding their Personal Information. This section describes your rights under Applicable State Privacy Laws and explains how you may exercise these rights. To be clear, these rights are granted only to the extent that you are a consumer who resides in an Applicable State, and we are acting as a controller with respect to your Personal Information. The rights in this section are not intended to grant you additional rights, but only your rights under the Applicable State Privacy Laws.  Other states may call personal information “personal data”, but we treat such information the same under this Privacy Policy. 

The categories of personal information we process, our purposes for processing your personal information, the categories of personal information that we share with third parties, and the categories of third parties with whom we share it are set forth in the terms of the Privacy Policy above. 

Rights to Your Information
In addition to the rights set forth in our Privacy Policy, the Applicable State Privacy Laws provide you with the following rights:

  • Right to know. You have the right to know whether we process your personal information and to access such personal information. 
  • Right to data portability. You have the right to obtain a copy of your personal information that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another business without hindrance, where the processing is carried out by automated means. You may request such personal information up to twice annually, subject to certain exceptions. 
  • Right to delete. You have the right to delete personal information that you have provided by or that we have obtained about you. Please note that we may deny such request if the requested deletion falls under an exception as set forth in the Applicable State Privacy Laws. Additionally, if you request deletion of your personal information and we have obtained such information from a third-party source, we may retain such data by keeping a record of the deletion request and the minimum data necessary to ensure that your personal information remains deleted from our records and that such retained data is not used for any other purpose, or we may opt you out of the processing of such personal information for any purpose except for those allowed under the Applicable State Privacy Laws.
  • Right to opt out. You have the right to opt out of the processing of your personal information for purposes of: (i) targeted advertising; (ii) the sale of personal information; or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. As of the latest date of the Privacy Policy:
    • We do not process personal information for the purposes of targeted advertising;
    • We do not sell your personal information in exchange for monetary or other valuable consideration; and
    • We do not engage in profiling decision based on your personal information that produce legal or similarly significant effects concerning you.
  • Right to correct. You have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes for which we process it. 
  • Right to nondiscrimination. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. Unless permitted by the Applicable State Privacy Laws, we will not:
    • Deny you goods or services;
    • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
    • Provide you a different level or quality of goods or services; or 
    • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. 

How to Exercise Your Rights; Verifying Your Identity
To exercise any of your privacy rights, or if you have any questions about your privacy rights, you may contact us as follows:

After submitting a request, we will take steps to verify your identity in order for us to properly respond and/or confirm that your request is not fraudulent. We may contact you for additional information as reasonably necessary to authenticate your request, but if we are ultimately unable to authenticate your request using reasonably commercial efforts, then we may not be able to comply with it.

Only you may make a verifiable request related to your personal information. If you are making a request as the parent or legal guardian of a known child regarding the processing of that child’s personal information, we may ask you to submit reliable proof of your identity.

Response Time; Your Right to Appeal
We will make every effort to respond to your request within 45 days from when you contacted us. If you have a complex request, Applicable State Privacy Laws allow us up to 90 days to respond. We will contact you within 45 days from when you contacted us to inform you of the need for additional time and the reason for such extension. We may charge you a reasonable fee to cover administrative costs if your requests are manifestly unfounded, excessive, or repetitive. 

If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so, and provide instructions for how to appeal the decision. You will have the right to appeal within a reasonable period of time after you have received our decision. Within 60 days (45 days for residents of Colorado) of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint.