In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH as a true behavior driver in an increasingly digitally fatigued world. The episode serves as a bridge to Season 10, setting up a deeper focus on how consumers actually discover, feel, and decide, and how Digital & Dirt continues to evolve as it approaches a milestone 10th season.

Season 9 Guests:

Lucy Markowitz - SVP, US Marketplace at Vistar Media 
Doug Jensen - Head of Business Development at Ekimetrics 
Emily Chatelain - CEO & Founder of the School Food and Wellness Group
Priti Ohri - CEO & Co-Founder at Advertible 
Lindsey Scheftic - Founder & CMO Sidekick at The CMO Sidekick
Liz Caselli-Mechael - VP of Communications and Marketing at World Central Kitchen
Marissa Nance - Founder & CEO at Native Tongue Communications
Katey Hassan - Co-Founder & CEO at Nocturnal Skin
Jasleyn Berthelot - President at Rising Sons Fishing
Stacy Bernstein - Co-Founder at All Better Co
Buster Scher - Founder of the Buster Agency    
Paul Gartland - EVP and Northeast Regional Manager at Lamar Advertising Company 
Melissa Gordon-Ring - Global President of Health at IPG MediaBrands
Lauren Ridgley - CEO at the Left-Hand Agency