In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. 

In this episode, the Ian and Stacy explore:

• How being a lifelong athlete helped shaped Stacy’s leadership style with an emphasis on teamwork and resilience both on and off the field.

• Her path from working in sports to founding purpose-driven companies focused on creativity, wellness, and family connection.

• How All Better Co. is reimagining first aid and modernizing outdated health essentials with natural, biodegradable, and skin-safe solutions.

• The power of authenticity and transparency in building trust and community, and the influential role mothers play as key decision-makers and brand ambassadors.

• The challenges building and funding a woman-led business while staying true to its mission and values.

Tune in to the full episode to learn more about Stacy and All Better Co., available now on all podcast platforms.