In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world.

In this episode, you’ll hear:

• Lauren discuss how early roles in TV, a passion for creativity, and three regional Emmy wins ultimately led her from journalism to marketing and to launching Left-Hand Agency.

• Ian and Lauren break down why OOH remains an effective and foundational part of brand building, as evidenced in part by Wall Drug’s iconic billboard legacy, and explain why the broad reach OOH delivers still matters.

• How brands are shifting from pure performance marketing to more holistic approaches that blend digital efficiency with traditional channels to drive long-term growth.

• Lauren’s perspectives on AI’s rapid emergence in advertising including concerns around authenticity, impact on future creative roles, and how it can thoughtfully enhance, but not replace, human creativity.

Tune in to hear the full conversation and learn more about Lauren Ridgley and Left-Hand Agency. The episode is available now on all major podcast platforms.