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Serving the outdoor advertising needs of Roanoke-Lynchburg

Roanoke landscape

Lamar of Roanoke is the largest Out of Home advertising provider in Southwest Virginia with over 1,000 premium static billboards and 39 digital billboards situated throughout the region.

Nicknamed the 'Star City' for the 100-foot high, illuminated, man-made star that overlooks it, Roanoke has become the commercial and cultural hub of Southwest Virginia. Nestled in the heart of the Blue Ridge Mountains, the beauty of Roanoke is unparalleled. Our region has established itself as a premier destination for outdoor recreation and adventure with over 1,000 miles of trails. 

Lamar of Roanoke’s coverage area is also home to many colleges and universities including Virginia Tech, Liberty University, Virginia Military Institute, and Radford University. Venues like the Berglund Center, Dr. Pepper Park, the Harvester Performance Center, and the James E. Taliaferro Sports and Entertainment Complex provide year round entertainment for visitors and residents alike. 

Lamar of Roanoke’s outdoor advertising solutions effectively capture the attention of the region’s residents and visitors and can help your business reach your target audience wherever they are.

Roanoke-Lynchburg Billboard Office
1545 Patrick Road, Roanoke, VA 24012