Digital

Lamar is proud to offer its customers the largest network of digital billboards in the U.S. with over 4,600 displays.

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Digital Billboards

Digital billboards are large outdoor advertising displays that use technology to display and dynamically change your content. These displays offer unparalleled flexibility, delivering real-time updates and immediate content changes for impactful and timely messaging.

Features

Ads rotate in a slide show fashion every 6 to 8 seconds

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Stream live data and user-generated content from your website/social media in real-time

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Display your ad within minutes

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Change your message as often as you want with no production cost

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Lamar digital billboard
Lamar digital billboard

Enhance your campaign with dynamic digital content

Change your message weekly, daily, hourly or in real time – it’s up to you. Anything that is live on a website can be streamed to our digital billboards in real-time, including countdowns, time, temperature, live scores, news feeds, trending items and more.

Lamar digital billboard

Enhance your campaign with dynamic digital content

Programmatic

Programmatic advertising is the automated, data-driven process of buying and selling digital advertising space in real-time.

Features

Automated ad buying and selling

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Real-time bidding for ad inventory

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Targeted audience segmentation and dynamic ad placements

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Cross-channel advertising capabilities

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Lamar digital billboard
Lamar digital billboard

Airport

Showcase your message to arriving and departing traffic in full color on our airport digital networks. Our airport digital signs are high-definition, LCD screens that feature full-motion video and animation options. Lamar airport advertising networks are available in concourses, baggage claim areas, international arrival areas and more.

Features

Rotate and update content frequently

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Use contextual targeting to display ads based on the time of day, location or specific occasions

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Reach a captive audience of business and leisure travelers

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Lamar digital airport advertising display
Lamar digital billboard airport advertisement

Transit

Transit Advertising offers advertisers a cost-effective way to connect and engage with targeted consumer and business audiences along their daily journeys. Creating a powerful and striking presence, digital transit advertising commands attention and elevates your brand messaging to be unforgettable. All while taking the Out of Home message off the interstate and into the community.

Features

Incorporate real-time information such as transit schedules, delays and weather updates for commuters

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Use digital screens on buses, trains, stations and bus shelters for a comprehensive reach

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Lamar digital billboard
Lamar digital billboard