Digital billboards are computer-controlled electronic displays with capabilities that take out of home advertising to a new level. Digital ads rotate in a slide show fashion, changing every 6-10 seconds depending on location. With Lamar's digital technology, the possibilities are endless and the flexibility is unmatched.
Programmatic DOOH Media Formats
Lamar's DOOH network consists of over 5,000+ screens across a variety of media formats.
Billboards
Digital Billboards
Features & Specs
Transit
Vancouver | TransLink
This advertising network provides coverage in Canada’s third largest city, serving more than 2.7 million people. Vancouver is the only North American city without a freeway system making it uniquely suited for transit advertising thanks to high visibility and long exposure times transit ads receive on heavily trafficked bridges, arteries and thoroughfares. Vancouver’s Commercial-Broadway Station, acts as a key hub in Vancouver connecting passengers from the Expo and Millenium lines, while Metrotown Station is the second busiest station extending coverage into Burnaby.
Features
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Denver | RTD
This advertising network includes coverage encompassing one of the largest transportation systems in the United States - serving over 3 million people, across 2,342 sq miles. Denver Union Station, serving as a central hub in the heart of downtown Denver for more than a century. This historic landmark is a vibrant destination for restaurants, shops and stay at the Crawford Hotel.
Features
Urban Panels
NYC Urban Panels
These newsstands reach pedestrians adjacent to Bryant Park and the New York Public Library, pedestrians entering and leaving the park, those at the entrance to the subway station, and vehicular traffic on 42nd Street. The screens allow an advertiser to display across all 8 faces at both newsstands, providing a presence on two sides of the park where other DOOH advertising opportunities are limited.
Features
Airports
Airport Inventory
Unlock a world of Programmatic opportunity in 25 airports nationwide, connecting with a massive audience of 184 million annual passengers. Elevate your brand’s visibility, spark recognition, and foster engagement in a captive and friendly setting. Airports offer extended dwell times, creating chances for travelers to respond to your message or interact with your offerings. With Lamar’s cutting-edge airport inventory and programmatic technology, your brand can soar to new advertising heights!
