Digital billboards are computer-controlled electronic displays with capabilities that take out of home advertising to a new level. Digital ads rotate in a slide show fashion, changing every 6-10 seconds depending on location. With Lamar's digital technology, the possibilities are endless and the flexibility is unmatched.
Programmatic DOOH Media Formats
Lamar's DOOH network consists of over 5,500+ screens across a variety of media formats.
Billboards
Digital Billboards
Features & Specs
Urban Panels
NYC Urban Panels
These newsstands reach pedestrians adjacent to Bryant Park and the New York Public Library, pedestrians entering and leaving the park, those at the entrance to the subway station, and vehicular traffic on 42nd Street. The screens allow an advertiser to display across all 8 faces at both newsstands, providing a presence on two sides of the park where other DOOH advertising opportunities are limited.
Features
Airports
Airport Inventory
Unlock a world of Programmatic opportunity in 25 airports nationwide, connecting with a massive audience of 184 million annual passengers. Elevate your brand’s visibility, spark recognition, and foster engagement in a captive and friendly setting. Airports offer extended dwell times, creating chances for travelers to respond to your message or interact with your offerings. With Lamar’s cutting-edge airport inventory and programmatic technology, your brand can soar to new advertising heights!
