Programmatic DOOH Promotional Networks

Programmatic Digital Out of Home allows advertisers to target key locations and change creative in a moment’s notice. Below are Lamar’s current pre-built promotional networks that can be activated with ease. 

 

college football, LSU, Jayden Daniels digital billboard

NBA Network

Basketball season attracts a passionate and diverse fanbase. By advertising through Lamar’s NBA network, brands can connect with fans who are highly engaged and emotionally invested in the game, leading to better brand recall. Lamar’s expansive coverage across the U.S. reaches within a 10-mile radius of all NBA arenas. View our map that highlights the wide range of screens available to brands and advertisers this basketball season.

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NBA Network

NFL Network

From tailgating to watch parties, football fans are likely to purchase alcoholic & non-alcoholic beverages, grocery supplies and/or quick service restaurant items. This network includes Lamar coverage within 15 miles of NFL stadiums to engage with fans as they travel to and around cities during football season

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NFL Network

NFL, Live Score digital billboard
college football, LSU, Jayden Daniels digital billboard

College Football Network

This network includes Lamar screens located within 15 miles of collegiate stadiums in the ACC,SEC, BIG10, BIG12, and PAC12, enabling any brand to effectively engage with fans as they travel to and around cities during football season. 

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College Football Network

NHL Network

With a single deal ID, advertisers can target screens within a 15-mile radius of NHL stadiums, delivering timely and relevant messages to fans. The flexibility of programmatic DOOH allows for real-time updates, geofencing, dayparting, and even weather-triggered campaigns, ensuring that ads resonate with fans at the right moments. Below is a map highlighting Lamar's strategic coverage across all markets for the 2024-2025 NHL season.

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NHL Network

NHL energy drink creative on digital billboard
Formula 1 creative on Las Vegas billboard

Formula 1 Network

Locations in this package are located in very close proximity to the Formula 1 event and within arms reach to Strip/LVblvd Central. Location options offer high impressions inventory located on Vegas's main interstate I-15 leading traffic coming to/from every area of the city all Strip activities, venues, sport events, convention halls, concerts, stadiums and of course the F1 race track. 

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Formula 1 Network

Collegiate Women's Sports

Lamar's College Women's Sports Network offers comprehensive coverage of women's sporting events, reaching over 400 million impressions across 253 screens. From NCAA Gymnastics to WNBA All-Star Games, the network targets major events and markets like Dallas, Los Angeles, New York, and Phoenix. With billboards, airports, and urban panels, Lamar ensures maximum exposure for collegiate and professional women's sports, perfectly timed as women's sports are set to break revenue records in 2024. The network's reach aligns with the growing momentum for women's sports globally, making it an ideal platform for advertisers looking to tap into this growing market.

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Network Highlights

253 Screens Included

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4,000,000,000+ Max Impressions

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Media Formats included: Billboards, Airports, and Urban Panels

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Women's sports are expected to achieve unprecedented revenue records in 2024.

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Dove Creative on Digital Billboard
Soccer women Campaign

Basketball

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Gymnastics

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Tennis

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Track & Field

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Softball

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Golf

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MLB Network

This network is for advertisers wanting to take advantage of the millions of impressions available to reach native and traveling sports enthusiasts during baseball season. pDOOH allows brands to be flexible in timing & location, but it also allows brands to use data to optimize their campaigns. The map includes Lamar’s DOOH coverage within 25 miles of MLB stadiums nationwide.

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MLB Network

military - US Army digital billboard
walmart digital billboard

Roadside Supermarket & Grocery Network

Lamar has very strong coverage near Walmart, Target & Grocery stores - with nearly all screens being within a 5 mile radius. We have narrowed down this coverage for screens nearest Walmart and Target locations specifically but can create a custom PMP for desired targeting needs.

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Roadside Supermarket & Grocery Network

Military Network

Lamar’s military network includes coverage within 15-, 25-, and 50-miles of major military bases around the country. Check out the map of Lamar’s DOOH coverage and number of screens below!

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Military Network

military - US Army digital billboard
American Airlines digital billboard

Roadside Airport Network

Brands can utilize roadside screens surrounding airports to reach a variety of different audiences including tourists, visitors, business travelers, etc. The map below shows Lamar’s DOOH coverage within a 15-mile radius of major U.S. airports. 

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Roadside Airport Network

All premade networks can be customized to an advertiser’s need. Targeting parameters, markets, and distances can all be adjusted in a customer PMP. If you have another network/targeting in mind for a specific client, we are happy to look into coverage to fit those needs as well.