At Lamar, we understand that our billboards may only represent one screen type in the digital landscape. However, we firmly believe it is our responsibility to advocate for the benefits of DOOH (Digital Out-of-Home) advertising. We aim to educate our clients on how roadside billboards can make a significant impact as part of a larger omnichannel media plan, inclusive of various screen types.

To ensure our clients' success, we have deliberately built a team with the capacity to swiftly develop custom deals with quick turnarounds. We prioritize efficiency by promptly approving creative content as soon as it reaches our queue. Additionally, we offer comprehensive campaign monitoring, assessing impressions and scale feasibility. Furthermore, we go the extra mile by providing post-campaign services, including webcam photos and mock-ups for campaigns of any size.

Embracing technology and leveraging our strategic SSP (Supply-Side Platform) partnerships, we actively encourage the growth of true programmatic campaign activations. By relying on data-driven decision-making, we help our clients achieve their desired business outcomes. We firmly believe that technology and partnerships are integral in driving successful programmatic campaigns.

Ultimately, our goal is to ensure that our buyers not only receive exceptional customer service and responsiveness from our team, but also witness the undeniable performance of their campaigns. By delivering outstanding results, we strive to make DOOH the preferred choice for their future advertising plans.

Our dedicated team is here to serve you and address any inquiries or requests that come your way. Please don't hesitate to reach out to us at Programmatic@lamar.com for upcoming proposals, coverage requests, or any questions you may have during your campaign, be it in-flight or post-campaign.