77% of adults rate out-of-home ads surrounding major sporting events as more or equally memorable than those on other advertising channels; 41% of Gen X consumers are most likely to engage with OOH promoting upcoming games.
NFL Network
Coverage surrounding 30 NFL stadiums across 32 team environments.
How Much NFL Coverage Does Lamar Offer?
758 digital billboards within a 15-mile radius of NFL stadiums, positioned near stadiums, entertainment districts, and key gameday corridors, with high-frequency exposure during peak gameday travel windows.
Who Does This Network Reach?
Why It Works
Plan Around the Season
Preseason through the Super Bowl — download the full planning calendar in the PDF.