Youth Prospects

Youth Prospects leveraged the power of programmatic as part of its first-ever Digital Out of Home (DOOH) campaign to help lift viewership, subscribers, and awareness. By using an advertising medium not traditionally used by creators, Youth Prospects was able to test the effectiveness of DOOH on social media growth.

youth prospects creative on digital billboard

Strategy

In addition to social media coverage of a popular Atlanta baseball tournament, Youth Prospects launched a 5-day campaign using digital billboards within a 10-mile radius of the tournament with the goal of driving traffic to its YouTube channel. The DOOH ads displayed creative highlighting the channel’s most notable youth prospect along with strong messaging intended to appeal to both prospective star baseball players and their parents. The creative elements also specifically showcased the YouTube logo to drive traffic to the social media platform.

Strategy

Takeaway

Youth Prospects’ YouTube channel had a noticeable increase in lift across key metrics, as compared to the channel’s prior performance.

Takeaway

Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics