UGG

UGG, a well-known shoe brand, collaborated with Jellyfish and Vistar Media to generate attention, interest, and purchase intent, for their latest collection suitable for any weather.

Ugg Digital Bulletin

Strategy

By leveraging Vistar's programmatic technology and Lamar's DOOH inventory, the campaign reached diverse DOOH venues like taxis, rideshares, urban panels, and billboards. Vistar's partnership with IBM Watson Advertising enabled weather-triggered messaging for targeted DOOH media display during rainy conditions. UGG enhanced the campaign with a series of impactful DOOH creatives featuring famous renowned celebrities. To retarget exposed consumers, UGG employed device ID passback and their omnichannel DSP, DV360, across multiple media channels to re-engage individuals on their path to purchase.

Strategy

Takeaway

Ugg's DOOH campaign effectively used location and weather-based targeting, resulting in increased consumer awareness and purchase intent.

Takeaway

Programmatic Case Study Content_STAT Graphics
Out of Home Advertising Study
Out of Home Advertising Study
Out of Home Advertising Study
Logos for UGG, VISTAR Media, Jellyfish, The Weather Company, mFour, Display & Video 360