Travel Texas

The goal of the campaign was to drive awareness, consideration, and travel intent by encouraging key audiences to plan a personalized trip to Texas.

Texas Travel

Strategy

Travel Texas launched a targeted DOOH campaign as part of a broader multimedia initiative. Using Lamar’s extensive digital network and strategic placements, the campaign reached high-value Millennial and Gen X travelers in top-performing markets. Creative variations were tailored to each audience segment and venue type for maximum relevance. Leveraging Vistar Media’s Device ID Passback, the campaign retargeted exposed users on mobile devices, reinforcing the message and inspiring action throughout the consumer journey. 

Strategy

Takeaway

The campaign successfully increased awareness and intent, proving that Lamar’s DOOH solutions drive meaningful results across the entire travel decision making funnel. 

Takeaway

Consumer Journey
Most likely to travel to Texas
Visited Texas
More likely to Visit the Travel Texas Website
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