The Heel Inc

The Heel Inc successfully increased brand awareness and increased visitors to their stores and website using Out of Home advertising.

Lamar Advertising and The Heel digital bulletin mock-up featuring Birkenstock

Over 58,465 devices were tracked to understand the impact Out of Home (OOH) advertising had on The Heel’s store and website visitation. The study measured the traffic that visited The Heel as a result of OOH advertising exposure using a 14-day lookback window.

To attribute store visits, the behavior of people who were exposed to the OOH campaign was compared to those who were not exposed. The difference in store and website visits between exposed and unexposed consumers represented the “lift” of the OOH campaign.

Campaign Details

Goal: Increase awareness of and visitors to The Heel Inc stores and website.

Products: 3 Digital Bulletins

Dates: 3/27/2023-5/21/2023

Campaign Details

Results

More people from the group of consumers exposed to the OOH campaign visited The Heel than consumers who didn’t see the advertisements, clearly demonstrating that the OOH ads did increase visitation to the brand’s stores and website.

Results

Out of Home Advertising Study
Out of Home Advertising Study