Target

Target utilized Lamar’s expansive programmatic digital out-of-home (DOOH) network to drive in-store visitation to their newly renovated stores.

Static bulletin for Target in Newport

Strategy

The DOOH media was strategically placed in a mix of indoor and outdoor venues such as billboards, gyms, gas stations, salons, colleges/universities, urban panels, bus shelters, casual dining areas, taxi/rideshare tops, and office buildings. Target utilized geotargeting to reach consumers within a 3-mile radius of their renovated stores. With the flexibility of programmatic DOOH, the creative strategy was customized to deliver relevant creative messaging and to make real-time adjustments to the campaign as needed.

Strategy

Takeaway

The campaign successfully increased the number of visits to the remodeled stores, demonstrating the effectiveness of using precisely targeted out-of-home advertising to attract new customers.

Takeaway

OOH advertising study
Out of Home Advertising Study
Out of Home Advertising Study
Out of Home Advertising Study
Logos for Target, kinetic, essence, VISTAR Media, and Foursquare