Streaming Service Provider

A streaming service provider sought to utilize a brand study to showcase the impact of the well-known streaming service provider's DOOH media campaign on key metrics such as brand awareness, consideration, and intent.

Streaming service provider creative on digital billboard

Strategy

A streaming service provider launched a four-week Digital Out of Home (DOOH) campaign utilizing digital billboards, spectaculars, and hair salon screens to engage consumers during their daily routines and drive subscriptions. Employing a programmatic approach, they utilized precise targeting tactics and overlaid audience data to reach potential streamers, ensuring the brand remained top of mind. The campaign, which aimed to promote a new series, resulted in a 4.03% lift in intent to watch the series and a 48% increase in purchase intent for the streaming platform. By strategically selecting billboard panels, the brand made a significant impact in six major US markets.

Strategy

Takeaway

The streaming service provider experienced a notable increase in awareness, consideration, and intent among individuals exposed to the DOOH ad, compared to those who were not. Additionally, the study revealed that these results met or exceeded the benchmark across all measured Key Performance Indicators.

Takeaway

Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics