More than 30,000 devices were tracked to understand the impact of Lamar’s Out of Home campaign on visitation to Spacious Skies Campgrounds and its website. The study measured traffic that visited Spacious Skies Campgrounds as a result of the OOH advertising exposure using a 30-day lookback window.
To determine website visits attributed to the OOH campaign, behaviors of people exposed to the OOH campaign were compared to those who were not exposed, with the difference accounting for lift of the OOH campaign.
