Sea-Doo

With the goal of increasing awareness, consideration and purchase intent in key markets across the U.S, Sea-Doo partnered with Vistar Media to execute a data-driven, targeted programmatic OOH campaign with a unique and impactful creative strategy. The campaign activated a multi-layered targeting strategy, including Foursquare’s audience and POI targeting, IBM Watson Advertising’s weather targeting and specific creative messaging built for digital OOH and different weather conditions.