Children's Retail Brand

A retail company launched a children’s campaign across more than 60 markets utilizing programmatic technology to effectively reach diverse audiences with precision and at scale. The campaign prioritized driving brand awareness and engaging consumers at key moments of their journeys. By strategically leveraging impactful exposure and guiding audiences through the funnel, the campaign successfully transitioned consumers from awareness to action, ultimately increasing in-store visits and helping the brand achieve measurable results that demonstrated the power of programmatic advertising in delivering real-world outcomes.

The campaign achieved a 2.7x benchmark lift, with exposed users 125% more likely to visit the physical retail location, showcasing programmatic advertising's power in driving foot traffic.