Rascal + Friends

Rascal + Friends leveraged programmatic technology in collaboration with Lamar's extensive DOOH network, dynamically incorporating the nearest Walmart locations into the campaign for a personalized touch. Strategic messaging emphasized 'absorbent' and 'diapers,' resonating with the audience. The dynamic creative spanned screens within a 1-mile radius of Walmart stores nationwide, seamlessly integrating into the retail landscape. This innovative approach effectively engaged audiences, driving awareness and creating a powerful connection with consumers.