Puig

Puig, a global fashion and beauty leader, sought to engage its target audience and increase brand recognition using premium Digital Out of Home (DOOH) formats.

Puig creative on digital billboard

Strategy

To enhance awareness of the company’s latest fragrance, Paco Rabanne’s Fame, among style-conscious Gen Z women and gift givers, Puig developed a strategic media plan that utilized DOOH screens located in 10 DMAs and within a half-mile radius of fashion and beauty retailers where the  fragrance was available for purchase, such as Macy’s, Ulta Beauty, and Sephora.

Strategy

Takeaway

By leveraging Lamar’s DOOH inventory and programmatic technology, Puig’ DOOH campaign successfully increased brand recognition for Paco Rabanne’s Fame fragrance among Gen Z women.

Takeaway

Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics