Prize Picks

Drive app downloads and first-time user sign-ups ahead of a key sports season by increasing brand visibility in priority markets.

Prize Picks

Strategy

To break through in a crowded fantasy sports market, PrizePicks leaned into the emotional pulse of gameday with a two-pronged OOH approach. The campaign combined static and digital placements near high-traffic sports venues with precision-targeted programmatic DOOH through Vistar Media. By showing up in key markets during pivotal moments, and pairing bold creative with hyper-local relevance, PrizePicks captured fan attention, strengthened brand association, and turned out-of-home into a powerful driver of adoption and action.

Strategy

Takeaway

OOH amplified digital efforts by connecting PrizePicks with sports fans during key decision-making moments across their daily journey.

Takeaway

Consumer Journey
Lift in Brand Favorability
Lift in Consideration
Linked Brand to Tagline
Logos