Solomon Partners works with the Out of Home Advertising Association of America (OAAA) to study and analyze trends in the industry. In a recent study, they uncovered that CPMs (cost-per-thousand impressions) generated by OOH are lower than TV, radio or newspaper ads. Additionally, OOH CPMs are extremely competitive as compared to online advertising.
According to Solomon, OOH delivers a CPM between $2.18 and $3.19. Comparatively, radio advertising costs around $6.75 per 1,000 impressions while TV and radio advertising costs are more than double. Here are the final figures:
