Over 1,000,000 devices were tracked to understand the impact Lamar’s out of home campaign had on LightboxJewelry.com website visitation. The study measured the traffic that visited LightboxJewelry.com as a result of the OOH advertising exposure. 3 and 7-day lookback windows were utilized.
To attribute website visits to the OOH campaign, the behavior of people who were exposed to the OOH campaign is compared to behavior of people who were not exposed to the campaign. The difference in website visits among exposed consumers compared to unexposed consumers is the lift of the OOH campaign.
