Landing

Landing leveraged the capabilities of programmatic Digital Out of Home (DOOH) and utilized a robust mix of digital formats to reach target audiences. The campaign plan included Lamar roadside billboards, urban panels, as well as screens at airports, gyms, malls, office buildings, and sports entertainment centers to reach consumers throughout their journey. Through mobile retargeting, Landing was also able to re-engage exposed consumers on their mobile devices at a later time. Landing also incorporated Foursquare demographic audience data to reach adults between the ages of 25-54 with an HHI of $100K+, targeting them via sophisticated dayparting capabilities that triggered ads solely between 12 and 6 AM.