Hyatt Andaz

Introduce Andaz to new audiences through a data-driven DOOH campaign focused on expanding reach and building brand loyalists.

Hyatt Andaz

Strategy

To elevate brand visibility among affluent travelers, Andaz executed a DOOH campaign in premium, high-traffic urban environments. The brand worked to create bold, expressive visuals for multiple formats to reach their audience at various points in their daily lives. The campaign invited viewers to embrace individuality, aligning with Andaz’s luxury identity, while repeated exposure near key travel hubs strengthened the brand’s connection to upscale, experience-driven hospitality, which was clear in their creative messaging.

 

Strategy

Takeaway

The DOOH campaign boosted Andaz’s luxury perception, outpacing competitors in brand association and inspiring future stays through elevated visibility and impactful messaging.

Takeaway

Approach

✓ Precision Targeting

✓ Bold & Vibrant creative

✓ Omnichannel Media Approach

Approach

Consumer Journey
Lift in Brand Awareness
Lift in Consideration
Life in Intent
Logos