Gaiam

Gaiam, a yoga, fitness, and wellness brand, sought to generate awareness, consideration, and purchase intent at Kohl's stores across Pittsburgh, Milwaukee, and Philadelphia.

youth prospects creative on digital billboard

Strategy

Lamar and Gaiam created and activated a Digital Out of Home (DOOH) strategy to drive consumer engagement leveraging data and programmatic technology using a custom gym and fitness lifestyle behavioral audience generated from Factual third-party data. Using a combination of audience targeting and dayparting, DOOH media was activated to reach consumers exactly where and when they were most likely to be located and see campaign messages.

Strategy

Takeaway

The combination of Factual third-party data targeting and programmatic activation across Lamar’s DOOH inventory proved highly effective, driving lift across key metrics and generating greater awareness of Gaiam as compared to major competitors.

Takeaway

Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics