Entertainment Company

A well-known film production company aimed to boost sales of merchandise for its latest release by directing consumers to their nearest Walmart retail locations.

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Strategy

The film production company developed a robust strategy utilizing programmatic capabilities to enhance merchandise sales for a recent release. Concentrating on 27 DMAs surrounding 46 carefully selected top Walmart locations, the campaign featured captivating ads on roadside billboards with striking visuals that effortlessly steered prospective buyers to Walmart, ensuring a seamless shopping journey. Furthermore, precise targeting tactics guaranteed that ads would be displayed at opportune times and locations to maximize viewer engagement. The combination of programmatic precision and creative appeal led to impressive campaign results.

Strategy

Takeaway

The campaign achieved a remarkable 19.82% incrementality effect, leading to a substantial increase in store visits among exposed consumers, as compared to unexposed ones.

Takeaway

Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics