DoorDash

DoorDash teamed up with Kepler and Vistar Media to launch a strategic digital out-of-home (DOOH) campaign aimed at boosting sign-up intent among potential Dashers through an open exchange deal. Leveraging Lamar’s premium inventory and Vistar's programmatic technology, DoorDash ran a mix of static and video ads across eight key DMAs, spanning 22 media networks, reaching diverse audiences in various locations.

Programmatic digital bulleting for DoorDash

Strategy

  • DoorDash utilized the flexibility of DOOH to make real-time optimizations, targeting markets with lower participation rates to reach appropriate audiences. 

  • Leveraging Vistar's device ID passback solution, DoorDash gained valuable insights into its audience, enabling further retargeting across other multiple channels.

Strategy

Takeaway

DoorDash emerged as the leader in sign-up intent among competitors such as Uber, Amazon, Lyft, and Grubhub, based on competitive awareness results.

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Takeaway

Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics