More than 149,290 devices were tracked to understand the impact of Out of Home advertising on Cook Out’s restaurant and website visitation. The study measured traffic that visited Cook Out as a result of OOH advertising exposure, using a 7-day lookback.
To attribute store visits to the OOH campaign, the behavior of people exposed to the OOH campaign was compared to those who were not exposed with the difference accounting for the lift of the OOH campaign.
