Comcast Business

Comcast sought to generate brand lift, consideration, and favorability across eight markets.

youth prospects creative on digital billboard

Strategy

A Digital Out of Home (DOOH) strategy leveraging programmatic technology was activated to reach consumers across key markets. To attract the attention of consumers, the brand highlighted the product using introductory messaging and bold colors.

Strategy

Takeaway

The combination of strong creative messaging and programmatic activation across Lamar’s DOOH inventory drove lift across key metrics proving the effectiveness and impactful nature of Out of Home.

Takeaway

Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics
Programmatic Case Study Content_STAT Graphics