Through Programmatic Digital Out of Home (DOOH), Bally Sports ran day-of reminders featuring live scores to drive streaming viewership targeting MLS Atlanta United FC, MLB Braves, and NBA Hawks. By leveraging programmatic and dynamic capabilities, the campaign was able to run exclusively in relevant areas of the targeted DMA and rely on technology to adjust creative in real-time to reflect the most accurate and up-to-date game scores.
Bally Sports
