Lamar will accept up to 5,000 submissions each day from September 1-13, 2026.
Welcome to the Lamar Grandparents' Day Billboard Campaign
In honor of Grandparents’ Day, we are celebrating grandparents across the country on our digital billboard network. Simply complete the submission form with your grandparents’ names and photo, and select the city where you would like to have your billboard appear. You will receive an image of your billboard by email and a link to a map of digital billboard locations in your selected region. Your grandparents’ billboard will be displayed in rotation with other submissions and the usual commercial advertisements. The Lamar Grandparents’ Day campaign will run on billboards from September 9-16. The deadline to submit a grandparent is Sunday, September 13. The number of daily submissions will be capped at 5,000, so get yours in today!
Start your billboard submission
How it Works
Campaign FAQs
In celebration of this year’s Grandparents’ Day on September 13, Lamar Advertising is offering families across the country the opportunity to express their love and appreciation for grandma and grandpa on a Lamar digital billboard.
Beginning September 1st, anyone wishing to honor their grandparents on a Lamar billboard can visit www.LamarGrandparentsDay.com to submit and upload an image. Participants will receive an email with a map showing the nearby locations of digital billboards where they will be able to view their photo as well as a virtual mockup of their submission.
Lamar will display Grandparents' Day photos on digital billboards across the U.S. from September 9th through the 16th, rotated among the usual advertisements.
Only submissions that comply with campaign rules and standards will be accepted. All submissions are subject to human moderation. Photos with company or business names and logos, political messages or inappropriate content will not be accepted.
The Grandparents’ Day photos will be displayed on available digital billboards located in the market chosen during the submission process, rotating among the usual paid commercial advertisements.
The campaign will run from September 9-16. The submission window will remain open until September 13.
Once a submission is complete and approved, Lamar will send an email with an image of your design on a billboard. A map with billboard locations will be available on lamargrandparentsday.com after September 8.
We recommend selecting the closest city and state to you on the form.
We will aim to display your Grandparents’ Day photo on the Lamar digital billboard locations shown on the map in the city and state you selected during the submission process.
No, Grandparents’ Day photos will be displayed in rotation with the usual advertisements that typically run on Lamar digital billboards.
While we will do our best to display each photo, we cannot guarantee that every submission will appear on a billboard. In regions where we receive large volumes of submissions and/or where there is limited available digital billboard space, it may not be possible to display every photo.
No. To participate in the campaign, you must complete the submission form on lamargrandparentsday.com between September 1-13.
Map of Billboard Locations
Please zoom into the map below to see the Grandparents' Day billboard locations in your area. Click on the green billboard icon to view the billboard location details.