Kicking off Season 7 of the Digital and Dirt podcast, Ian welcomes Tom Traylor, Executive Vice President and Regional Manager at Lamar, who shares his Lamar story and discusses some of the challenges he and the leadership team have experienced.

In this episode, Tom discusses:

• Career Beginnings: Walked onto Auburn’s baseball team while Bo Jackson was there. Started triathlons in college and continued for 33 years. Knew sales was his path, but didn’t know what he'd sell until he landed at Lamar as an account executive.

• 33+ Years with Lamar Advertising: A detailed recounting of his extensive career with Lamar, including significant roles in Montgomery (AL) and Alexandria (LA) where he faced unique challenges such as securing leases during the construction of I-49.

• Leadership and Risks: His rapid rise to Sales Manager and General Manager roles in Montgomery, ultimately leading to his current role as Regional Manager.

• Leadership Philosophy: The importance of investing in people, leading rather than managing, and the tough but essential nature of leadership skills. 

• Securing Leases and Overcoming Challenges: Stories of resilience that illustrate the grit and determination that has marked his career.

To learn more about Tom Traylor and his incredible journey, listen to this week’s episode on major podcast platforms like Apple Podcasts and Spotify.