In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.

In this episode, you’ll hear:

• How Todd’s career journey from agency mailroom to media leadership shaped his “generalist” approach to advertising.

• Why adaptability, curiosity, and communication skills are becoming more important as AI transforms the media landscape.

• How Viant is using attention measurement, CTV, and omnichannel strategy to help brands better understand consumer engagement.

• Why storytelling and creative consistency across channels remain critical for brands trying to stand out in a fragmented media environment.

• How programmatic advertising and AI can improve efficiency, optimization, and real-time decision-making while still requiring human strategy and oversight.

• Todd’s perspective on the future of media, audience behavior, and balancing performance marketing with long-term brand building.

Tune in to hear the full conversation and learn more about Todd’s insights on AI, programmatic advertising, attention metrics, and the future of omnichannel marketing. The episode is available now on all major podcast platforms.