Capitalizing on NIL: LSU's Winning Strategy with Taylor Jacobs

Taylor Jacobs Podcast Graphic

In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.

During the episode, Ian and Taylor delve into:

  • Taylor's career journey from collegiate sports to her current role at LSU.

  • How LSU has embraced and capitalized on the NIL (Name, Image, and Likeness) opportunity. 

  • How NIL provides student-athletes with financial literacy and networking opportunities, in addition to the opportunity to make money. 

  • The process that collegiate athletes undergo to cultivate their brand identity.

  • A behind-the-scenes look at an Amazon documentary showcasing NIL at LSU.

  • LSU's strategic positioning in education and recruitment. 

To hear Taylor Jacobs' insights and learn more about the NIL program at LSU, listen to the full episode available on all podcast platforms.