In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.

Stephanie explains how a unique blend of corporate and entrepreneurial experiences, gained during her journey working at startups to the WWE and then to Omnicom, has shaped her to become a leader in sustainability. She also reveals how her team integrates Sustainable Development Goals into its work with clients, with a focus on environmental, social, and governance (ESG) principles.

Additional key topics addressed during the interview include:

• The hidden carbon footprint of advertising: From production processes to digital media emissions, Stephanie uncovers where and how the industry can make a real difference in reducing impact.

• Small steps, big impact: How reducing inefficiencies and reusing creative assets can drive both environmental and economic value.

• Innovative campaigns: Stephanie demonstrate how her team’s groundbreaking work, such as McDonald’s "Plastic Kicks the Bucket" campaign, can be both creative and impactful.

Stephanie is driven by the belief that sustainability isn’t just good for the planet - it’s good for business. She explains how aligning profitability with purpose can lead to lasting change.

Tune in now on Spotify, Apple Podcasts, or your favorite platform to learn more about Stephanie’s inspiring vision for a sustainable advertising industry.