In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.
Authenticity is Everything: Cheba Hut embraces its authentic cannabis-inspired roots while cultivating an environment that welcomes everyone from college students to soccer moms. For Seth, “keeping it real” isn’t just a core value, it’s a lived experience across every location.
Franchise Growth with Purpose: Rather than chasing aggressive expansion, Cheba Hut takes a thoughtful approach to growth. The team carefully selects franchise partners that align with the brand’s values, focusing on quality and forming long-term relationships over sheer volume.
Local Flavor, National Consistency: Every location maintains the brand’s signature vibe while also reflecting the local community. Through custom artwork, music, and localized touches, each store offers a uniquely personal feel while also embracing Cheba Hut’s core brand identity.
4/20 Isn’t a Marketing Ploy or Gimmick - It’s Tradition: Cheba Hut’s biggest day of the year – 4/20 – is celebration of its roots and loyal fanbase. With events, exclusive merchandise offers, and community engagement initiatives, the brand marks the day by offering fun and authentic experiences for its customers.
Beyond Subs - Bars & Merch with Personality: Cheba Hut stands out in the fast casual space by offering in-store bars and an expansive line of merchandise, while still putting sandwiches front and center. These additional elements enhance customer experiences and help build lasting loyalty.
Tune in learn more about how Cheba Hut is blazing a trail in the fast casual world. Listen now on all podcast platforms.