In this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.

In this episode, you’ll hear:

• Scott discuss how his start as an intern led to seven different roles across finance, strategy, and marketing, each helping to build a strong foundation for long-term growth.

• Playing Division I college soccer helped build a competitive mindset, discipline, and resilience in his professional career.

• How saying “yes” to new opportunities and taking on unfamiliar roles can accelerate learning and open unexpected career paths.

• How in a world driven by immediate performance metrics, Porsche approaches brand building by balancing short-term marketing goals with long-term brand equity.

• The role culture, entertainment, and partnerships play in reaching younger audiences early, and how initiatives in gaming, fashion, and film help create meaningful connections with future buyers before they enter the market.

Tune in to hear the full conversation and learn more about Scott’s perspective on branded entertainment, storytelling, and the future of automotive marketing. The episode is available now on all major podcast platforms.