On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever.
In this episode, you’ll hear:
How Rachel’s career at Lamar evolved from National Sales Coordinator to National Representative to National Sales Manager to, ultimately, her current role: Vice President of National Sales.
How her experiences across the different areas of Lamar’s business have shaped Rachel’s leadership style and have given her a unique perspective on the challenges facing her teams.
The story behind Lamar’s Jazz Fest tradition and how decades of shared experiences have helped turn client relationships into lasting friendships and trusted partnerships.
Why personal relationships and trust can deliver a competitive advantage in an industry increasingly driven by technology, data, and automation.
How Rachel balances Lamar’s decentralized structure with national priorities by bringing together local market expertise and national agency relationships.
The importance of storytelling, communication, and helping teams understand the “why” behind decisions.
How Rachel has navigated a demanding career while prioritizing family, leaning on a strong support system, and showing her children what it means to build a career you love.
Tune in to the full conversation to hear Rachel’s perspective on leadership, relationships, career growth, national sales, company culture, and why human connection remains one of the most valuable parts of doing business. The episode is available now on all major podcast platforms.