In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech.

Tune into this week’s episode to hear how:

• Priti moved from retail and luxury fashion at Coach and LVMH into media, data, and adtech, driven by curiosity and growth. 

• Her questioning of inefficiencies and gaps, particularly around consumer insights and planning, drove her into the adtech and programmatic world where she became deeply involved in data-driven advertising solutions.

• Her time at DataXu helped educate buyers and shape the formation of industry standards in the early days of programmatic advertising, ultimately leading her to co-found Advertible to solve challenges in native advertising, especially around rendering and measurement.

• Priti emphasizes the importance of self-reflection, taking responsibility for one’s career happiness, and surrounding oneself with the right people. 

• Being a South Asian woman leader in adtech compelled her to co-found DesiUs, a community that builds and actively supports women’s advancement networks.

• Native ads and AI will shape the future of advertising by making experiences less intrusive, more authentic, and more personalized, while also improving publisher revenue and consumer engagement.

To learn more about Priti and Advertible, tune in to the full episode available now on all podcast platforms.