Creating Demand through the Power of Data & Technology with Sukhvinder Singh

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To kick off episode 1 of this season’s Digital and Dirt Podcast, Ian welcomes Lamar SVP of Technology and Innovation, Sukhvinder Singh, to discuss his role internally and the power of data and technology. 

The episode begins with Sukhvinder walking through his path of success that led him to his current position at Lamar where he saw an opportunity to implement change  via technology and innovation. Ian and Sukhvinder go in depth on the principles and tactics that he uses with his teams to drive the importance of collaboration. In this conversation, Sukhvinder shares examples from his previous experience at HOST (Marriott Co) where data has proven to lead to success. 

The two discuss how technology allows room to create efficiencies for the company to speak to the market and create value for the customer. They dive into how you take a historically successful company, such as Lamar, into the future with technology as the lead. Sukhvinder describes how forward looking companies are always evolving which is how Lamar stays at the forefront of the OOH industry. 

Lastly, Ian and Sukhvinder discuss internal operations at Lamar. Sukhvinder describes key deliverables and an initiative to modernize the CFO functions for scalability and growth. The episode concludes with a discussion about the future of innovation at Lamar with technology and data. 

To learn more about Sukhvinder Singh and technology and innovation, listen to the full Digital and Dirt episode available on Apple Podcast, Spotify, Google Podcast, and other podcast platforms!