To kick off Season 5 of the Digital and Dirt podcast, Ian sat down with Kevin Reilly Jr., Executive Chairman of Lamar Advertising, for a conversation focused on Lamar's innovative spirit and to share compelling stories from the company's rich generational history.

As the episode unfolds, Kevin offers a glimpse into his integral role within the family business. He shares stories from the early days when his father took the reins of the company, illuminating the significant milestones achieved during that transformative era.

Kevin explains how, upon transitioning to the role of CEO in 1989, he took Lamar Advertising to soaring heights. The episode delves into the successes he achieved during his time, including the pivotal moment of taking the business public. Under Kevin's leadership, the company evolved from traditional paint-based advertising to embracing innovative technologies and more.

Kevin reflects on the evolving dynamics of family involvement and discusses the critical transitions when Sean, his brother, took the mantle of CEO, and as his son, Ross, continued to make strides within the company. 

While Kevin is widely considered to be a visionary in the business world, he is equally an adventurer outside of the office. Kevin discusses his passion for flyfishing and his desire to help improve marshlands to sustain this hobby. He also talks about his philanthropic endeavors, including his involvement with The Water Institute and previous contributions to various boards.

To learn more about Kevin’s journey through the years at Lamar, tune in to the full episode available on Apple Podcasts, Spotify, Google Podcasts, and other popular platforms!