In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company. 

• Olivia’s Music Journey: Olivia shared her music background, beginning at a young age, writing songs and playing instruments. She moved to New York while attending NYU and found success as a songwriter and artist, even receiving a gold record for her song "Above the Clouds."

• Discoverability and Technology in Music: Olivia discussed how technology, like platforms such as SoundCloud and Spotify, helped her become discoverable early in her career. She also touched on the impact of home recording tools, which allowed her to produce music independently.

• Multi-Hyphenate Career: In addition to her music career, Olivia works as a lead strategist at Journey, a design and innovation studio. Her role blends creativity and technology, focusing on developing multi-dimensional experiences for brands across physical, digital, and virtual spaces.

• The Evolution of Consumer Experiences: Olivia explained how Journey creates immersive experiences for brands, connecting physical and virtual worlds. She emphasized how technology is transforming consumer journeys from linear to multi-dimensional, catering to both physical and virtual experiences.

• AI in Creative and Experiential Spaces: Olivia highlighted the integration of AI into brand experiences, such as developing interactive AI podcast hosts. She also emphasized the importance of responsible and ethical use of AI in creating personalized and meaningful consumer interactions.

To learn more about Olivia Reid and Journey, listen to the full episode on Apple Music or Spotify or your favorite podcast platform. Follow her along her journey on social media or listen to her music on Spotify.