Olivia Oshry - CMO, OAAA

Olivia Oshry episode graphic for Lamar's Digital and Dirt podcast

In this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of OAAA, to discuss her career, the evolution of media, and why OAAA is defining Out of Home as the “Human Medium.”

In this episode, you’ll hear:

  • Olivia discuss her non-linear path into marketing, and how discovering her passion at AOL shaped a career rooted in brand, media, and storytelling.

  • Her perspective on the early days of digital media and how many of those same patterns are re-emerging today as the industry continues to evolve.

  • Why mentorship, hard work, and a willingness to do anything - even the smallest tasks - are critical to long-term success and growth.

  • How her experience bridging digital and physical media led to a deeper belief in the power of real-world connections and interactive OOH.

  • The thinking behind OAAA’s “Human Medium” positioning, and why creativity, simplicity, and real-life impact are what set OOH apart in a crowded, digital-first world.

Tune in to hear the full conversation and learn more about Olivia’s perspective on the future of media and marketing. The episode is available now on all major podcast platforms.